GUARANTEE YOUR NEXT GOLF EVENT WILL SELL OUT!"
From: Mike Mucci
A Driver and a SW North of Conneaut Creek
Friday, 8:47 A.M.
Dear Friend in Golf,
Before we launch into this weeks tournament planning tip, there area few things I want to point out to you.
Today's strategy is a foundation that we will build on throughout our "Tip of the Day" blog and a general overview of what you need as a golf tournament planner.
I also want to let you know about a completely FRE^E resource you'll definitely want to add to your golf event planning arsenal.
Having said that, let's get at it...
Everything we're going to talk about in this strategy hinges in some way on understanding the power of multiple contacts. It is a powerful marketing strategy and not complicated.
In fact, they are very simple and EASY to implement...
...IF you use them correctly.
There are a FEW tournament planners doing what I am about to share with you......but VERY FEW are doing it correctly.
And VERY FEW are really earning any substantial profits fortheir golf events.
Did you know the AVERAGE PROFIT is only $6K for all community golf tournaments. We both know how much work goes into planning and presenting a first class golf event.
If you don't...????
Let me share this with you. I'll make you a bold promise right now. IF you implement this strategy and IF you apply it exactly the way it is presented, then I GUARANTEE you will find ways to fill up your playing field and have folks on a waiting list.
Instead of having 80-100 players you'll be moving up to the 120-144 playing field level and that can make a SIGNIFICANT impact on your golf events bottom line.
More players, more sponsors and the more you can expect from your sponsors in the way of revenue.
You've got my promise on that. It's in writing. Put me to the test on this and see if I'm not 100% correct.
How about that for a challenge?
So Mike, what are these "Seven Marketing Strategies"?
Glad you asked.
To better understand how to recruit a full field of players you need to understand why golfers want to participate in golf outings before you know how to recruit them.
There are a several reasons...
Business owners send foursomes to community golf events for many reasonsand here are just a few:
(1) to reward their employees,
(2) they want to develop more relationships with people in the community and,
(3) sending foursomes to your event is a quiet form of interactive advertising.
On the other hand, other types of players want to participate in your event because they were invited, they want to network. They wish to participate and help out a cause and in a lot of cases, because everyone else is playing and they don't want to be left out.
These reasons may sound elementary to you, but they do provide paths you need to explore as a tournament director to sell out your event.
What are the best ways to skyrocket your playing field and getpeople on a waiting list?
Here are Seven (7) Marketing Techniques To Fill Your Tournament Tee Sheet ...
Of course you have the standard practices of players asking other players to join them, companies invite their vendors, you can advertise to the golf community, send mail pieces, get a story written in your local papers, put up a web site, invite the media to a press release, but to get to the next level be sure to try these:
1. Operate a web site for your golf event. It will need to be updated weekly and as you near your tournament date daily It will require a committeemember or two who have internet savvy. It is getting easier and easier to find these type of people in your community and YOU definitely need to make these type of skilled people part of your tournament committee. They'll need to understand how to operate autoresponders and work with HTML code. Our tournament web site vendor provides templates specifically designed for community and charity golf events. Email me at mamucci@golftp1.com for details.
2. Send a newsletter each month with golf tips complimented with pictures and testimonials from your past event(s). Offer rewards or discounts for early foursome signups and always create urgency with your messages.
In order for this technique to really work you will need to make it a top priority that you collect email addresses and store them in a data base.
3. Also another important part of this strategy is to have your event photographer take at least 2-3 group shots of each foursome, the volunteers,sponsors, and sponsorship banners. These photos and testimonials will be needed to promote your event on the web site each month. You'll want to rotate your pictures monthly to make all your participants feel equal and appreciated.
It is easier than ever to promote with video when you invest in a Flip Camera for about $120 which allows you to shoot your own video, edit and upload on a tournament web site and You Tube. Use the FREE Genie Shopping Tool below (it is a free download) to find the lowest price on the web.
4. Allow other community activities to be advertised on your web site and you'll will receive constant community internet traffic on your golf tournament web site all year round.
5. At the end of each tournament you operate offer an incentive for theplayers you just entertained first chance to come back to next years event.Have your committee ready and able to sign them up before they leave the tournamnet or prior to the awards dinner.
6. And finally your tournament committee must he trained to do the following: Remember email is great, faxes are fine, web sites are a great tools,sending out press releases are important, but most golf committees stop right there.
They actually believe their work is done and golfers are going to start picking up their phones and call in with their foursomes. As you probably know, being a leader, it doesn't ever happen that way.
You see it is the old 20-80 rule, 20% of your committee is doing the 80%of the work and that is most ALWAYS the case.
Tournament directors get tired of delegating and usually when time constraints are approaching *give in* and do the work themselves. Now we've all done that, haven't we?
7. Try this when marketing your next golf tournament in your community to sell out your playing spots. Either on your tournament flyer, brochure or web site (all of them if possible) list the names of your committee members.
Next, have your committee members write down a list of 20 golfers they know, mail a complete overviewof the event to them at least 120 days in advance of your tournament dateand structure a five (5) contact invitation sign-up system with acombination of email, flyers, faxes, word of mouth, but the last contact MUST be a personal phone call.
Space about 14 days between your written contacts and leave time enough for the committee to talk to your potential playing candidates at least twice.
The personal phone call strategy should start approximately 60 days in advance of your event.
Execute the pre-planned five (5) contact system with your tournament committee, and you'll need at least 9 well-connected community leaders to implement this marketing technique and will be pleasantly surprised with the results.
Why the five contact system?
60% of all sales are made after the FIFTH contact in any recruiting process. If you start early with your marketing, recruit the right committeemembers and follow this system you will have an outstanding turn out for you next golf event.
FOCUS on creating urgency with your sign up program. Promote your event all year round and it will become very easy in the future to build your event past the 144 player level if you elect too.
Try these strategies as you plan your next golf event and you will be amazed how easily it is to fill your tournament tee sheet.
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We will be back Monday with a brand new blog and another great tournament planning tip -
How To Explode Your Golf Events Sponsorship Revenue Through the Roof ... Simply and Easily.
Wishing you fairways and greens in "regulation",
Yours in golf,
Mike Mucci
P.S. Wanna know how Rodney Dangerfield, Ted Knight, The Murray Brothers and ChevyChase planned and operated their annual golf event at Bushwood Country Club in the movie "Caddy Shack"?
Find out how this group of very "funny guys" worked together to create the"most memorable golf event" of all time when you receive our new FREE CD, Ten (10) Golf Tournament Planning Strategies To Make Your Tournament Pay Off Handsomely.
Visit http://www.golftournamentprofits.com/ today for more details.
PPS View our You Tube Golf Tournament Planning Learning Center (coming soon) and sign up for a free subscription at ...
http://www.youtube.com/watch?v=9pB2JqxVyw0
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